The Project

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In 2006, the Netherlands' largest book retailer ECI, who sells thousands of items online as well as offline, approached Crimsonwing to consult them on the performance of their website, as well as to integrate the Intershop based FredHopper search tool on their site and to build a number of bespoke IT solutions around their existing eCommerce platform which is based on the Intershop Enfinity platform. The project called “All Media” was aimed to facilitate the online shopping experience and to improve ECI’s business performance.

Client Information

ECI, a subsidiary of the Bertelsmann AG Direct Group, was set up in 1967, with the ambition to promote reading across the country. ECI has achieved this goal in two ways. Firstly, by keeping the book prices competitively low and secondly, by building a strong relationship with their members through various loyalty programs. ECI is the largest book club in the Netherlands with 1 million members. Today, apart from books, ECI also offers products such as music, movies and games in their catalogue. Apart from online shopping and mail order, ECI has over 30 shops in the Netherlands, selling around 3,500 titles from their own catalogue and 60,000 from those of affiliate partners, who sell ECI’s products through their own websites. Apart from their main book club, ECI BV also operates other clubs in the Netherlands and the Dutch-speaking areas of Belgium, called the “Nederlandse BoekenClub”, the “CDVD Entertainment Club” and a publishing company called “The House of Books”.

ECI wished to expand its business on all fronts, so they asked Crimsonwing to assist them to enhance the performance of their existing site, and integrate their eCommerce website with Intershop’s Enfinity solution. Crimsonwing also assisted ECI with incorporating the affiliate partners’ functionality within their website. This meant creating a platform through which customers could order ECI products as well as the ones from the affiliate partners. ECI’s affiliates are the companies who sell ECI’s products through their own website.

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ECI & Cosmox Case Study (423.89 kB)

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